BLACK FRIDAY: 50% OFF all Pro plans Code: BLACKFRIDAY50
Pro from $10 a year or $30 lifetime, no code needed: Code: BLACKFRIDAY50
Ends Cyber Monday, 30 Nov. Lock in the price today. Code: BLACKFRIDAY50
Get 50% Off
WooCommerce module

Role Based Pricing for WooCommerce Free

Own prices for wholesale customers, members or any role.

Overview

What Role Based Pricing does

Gives each user role its own price or a percentage off, per product. Guests can have a price too. The normal price can show crossed out next to the role price.

Screenshots

See it in action

Real screenshots from a WooCommerce store with the module switched on. Click an image to see it larger.

Free features

What it can do

  • Price per role on each product: fixed price or percent off

  • Any user role, plus guests

  • Works on simple and variable products

  • Show as a sale with the normal price crossed out

  • Separate price cache per role

Pro

Pro adds Pro

The Pro version keeps everything above and adds:

  • Store-wide rules by role and category

  • Tax exempt roles (no tax for wholesale buyers)

Pricing

Simple plans. Honest prices.

Every plan includes every Pro option in all 28 modules. Choose how many websites, and pay yearly or once for lifetime access.

Starter

For your own store or one client store.

$29 $ 14.50 / year
1 year of updates and support. Renews automatically, cancel any time. Lifetime updates and support. One payment.
  • 1 website
  • Pro options in all 28 modules
  • Every free feature included
  • Works with block and classic themes
  • Updates from your dashboard
  • Priority support
Get Starter

Agency

For agencies and busy freelancers.

$159 $ 79.50 / year
1 year of updates and support. Renews automatically, cancel any time. Lifetime updates and support. One payment.
  • Unlimited websites
  • Pro options in all 28 modules
  • Every free feature included
  • Works with block and classic themes
  • Updates from your dashboard
  • Priority support
Get Agency

Free

For any number of stores, yours or your clients.

$0
  • Unlimited websites
  • All 28 modules
  • Free updates
  • Support on WordPress.org

Not sure yet?

Start with the free plugin: all 28 modules are free. Pro is the same plugin with more options in every module, so your settings stay when you upgrade, and every paid plan has a 14-day money-back guarantee.

Read the guides
Use cases

When to use it

Wholesale

Trade customers see trade prices when logged in.

Members

Subscribers get 10% off everything they view.

Staff

A staff price for one role.

Setup

How to set it up

Per product options: Product data > Bright Addons: role prices.

  1. Switch on Role Based Pricing in WooCommerce > Bright Addons.

  2. Edit a product and open Product data > Bright Addons.

  3. Add a row: Role, Type (fixed or percent) and Value.

  4. Update the product and view it logged in with that role.

  5. Choose Show as a sale in the settings.

FAQ

Questions and answers

Can guests have their own price?

Yes. Guest is one of the roles you can pick.

Can I set one rule for the whole store?

Store-wide rules are a Pro option.

Does it work with the currency switcher?

Yes. Role prices are converted like other prices.

Bright Addons for WooCommerce

Start free. Add Pro when you need more.

Every module is in the free plugin on WordPress.org. Pro adds more options to each module, under one license.